Originally launched during the 2008-09 season, the FA’s Respect programme aims to educate parents and coaches in their roles in creating a fun, safe and inclusive environment for players to ensure sustained participation in football from players and volunteers alike.

During the 2017-18 season the FA gave the Respect a new mantra emphasising the role of parents and coaches have in creating and supporting positive behaviour and environments:

Whatever the final score, football can always be a positive experience and it is our responsibility as a club, as coaches, as parents and as players to make that true now and always.

‘We only Do Positive’ aims to promote and educate coaches and parents on their roles in creating a fun, safe and inclusive environment for all the players, ensuring they have great experiences throughout their football journey. Take a look at these great campaign videos…